Cuba is a siren call to investors, although some sectors, such as agriculture, will lag the investment cycle because of deep government involvement. More than 30% of the land mass in Cuba is allocated to crop cultivation. But it is highly inefficient, requiring Havana to import the bulk of its foodstuffs. Enthusiastic dealmakers may see some success in targeting agricultural extension deals such as equipment manufacturing. We suspect that the most successful case studies, however, will be found in food production. Columbus certainly understood the potential. He returned to Europe in 1493 laden with preserved fruit, a hoard which likely included guava paste, a now-common Cuban delicacy. ■
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Image shows rural farm in Cuba. Credit: Prill at Can Stock Photo Inc.